Since I have been 20 years old (I am 73 now) I use an inexpensive face moisturizing lotion under my make-up, (about $4., or $5. for four ounces - lasts a long time), and after washing my face before bedtime I apply the same moisturizing lotion. It has served me well all these years.
I remember reading an article many years ago about the fancily- packaged and well advertised "beauty regimens" that are sold. Of course, a 20 year old beautiful model, perfectly made-up has her face on the advertising for the product.
In the article it stated that crisco can do the same thing for your skin that all that expensive stuff does.
I don't opt for the crisco
, but the inexpensive moisturizing lotion is great. And, at my age, for a face-lift I remember to keep smiling!